I have been employed in the SEO sell for almost Several years now. To some I am just a pup, however must say the results we have from my SEO campaigns speak for their own reasons.
Once you operate in this field of SEO you have a tendency to network along with other SEO professionals and turn into tuned with the latest SEO waves or updates from Google. Additionally you interact with other SEO experts inside the forums and blogs.
I would like to express my concern with the quantity of complexity put into the topic of SEO. About 80% of information on SEO available is just too deep and complicated, having an awful large amount of opinions.
Like any technology or methodology, people are searching for usability. They want a thing that works, creates a result or makes a difference. This same concept relates to SEO.
Utilizing a technology requires staying with the basics of this technology. In the event you dig through the 1000s of available “sources” you are able to usually locate the real source, which is the data and method you ought to use when exercising how to go about it. Here is the right way to learn and apply anything.
I’ve found it amazing how some SEO experts throw their opinions out on their high-powered blogs, simply to confuse another thousand SEO experts.
It’s so laughable to watch, plus it goes similar to this:
SEO Expert Joe, must get “green carrots” onpage 1 of Google for a client.
He is working on it for months, bookmarking, social networks, links etc.
After 2-3 months he needs a step back and appearance at his visitor and keyword stats. Little change, he seriously isn’t getting the results and the client is beginning to wonder.
Suddenly he knows that a cool video on YouTube may boost things up and get’s this produced a web-based.
The following week “green carrots” is on page 1! It’s great, it worked as well as the client is all happy.
After sitting back relaxed and looking at his results, he suddenly realizes that he never optimised this content of his page with enough keywords. Oops. He only mentioned “green carrots” once and still got a the first page result. This strikes him as strange also it seems to violate everything he discovered page optimisation in SEO.
What happens next is interesting. The SEO expert decides this can be valuable information and experience. He has just seen the next new search rule in play, which should be distributed to anyone doing SEO:
“Google has stopped being giving any value to keyword density. This plays no part in SEO.”
He writes a nice 1000 word article about this these types of his experience, is incredibly certain of his findings. He even produces a jab at Google about no mentioning it to anyone. Now he’s got kudos to find this out before anyone else.
This is extremely frustrating for anybody who wants to educate yourself on the subject of SEO or even old fashioned SEO professionals.And it is due to this short-sightedness how the web is filled with an incredible number of pages about SEO which may be much better located in the trash.
Now crap, I am not discussing the many very beneficial articles, digests and tutorials out there which could greatly assist a welsh seo expert to get his job finished faster. What i’m saying is those people who create their very own interpretations of what’s an incredibly precise and logical technology – SEO.
Adding confusion to the subject
I have a real illustration of this. Last week I read and article from the “leading SEO source”, Seomoz. In their article The Basics of Search Engine Friendly Design and Development, they state loud and bold that:
“Keyword density is, undoubtedly, Not really a section of modern web website positioning algorithms for your simple believe that it provides far worse results than many other, heightened types of keyword analysis.”
Quite a statement! Who’s your source? They referenced Dr. Edel Garcia’s seminal work on this issue – The Keyword Density of Non-Sense. If you proceed through this source’s article, Dr. Edel Garcia attempts to break up the mathematical equation of keyword density improving search engine results and in the ends supposedly proves it could not be true.
The ultimate statement in Seomoz’s comment on keyword density is amusing.
“Dr. Garcia’s background in information retrieval and his awesome mathematical proofs should debunk any notion that keyword density can be used to help “optimize” a page for much better rankings. However, this same document illustrates the unfortunate truth about keyword optimization – without use of a worldwide index of webpages (to calculate term weight) along with a representative corpus of the Internet’s collected documents (to aid build a semantic library), we’ve little possiblity to create formulas that would be helpful for true optimization.”
Exactly what does all of this mean? In summary, Seomoz told its thousands of followers that “Keyword density doesn’t have PART in SEO”. They say by the end that they don’t have usage of enough search engine results (Google’s database) to totally validate it. Huh? Why mention it then?
How to simplify SEO
On the opposite side of this story, there are numerous intelligent SEO pros who work in the supply of SEO itself and not deviate. These are several of the best SEO companies and SEO experts on the planet.
So returning to the point, the straightforward question lingering upon us now is, “Who will be the source?”.
Consider a look lets?
Who decides what ranks well?
Who decides if the content is good?
Who decides in case your keywords match what people are looking for?
Who determines if an external link has authority or value?
The answer is easy: Google.
The interesting thing which I found when they talk with other SEO professionals is they prefer to follow other experts due to their portfolios, attractive articles along with other appeal factors.
But, if you want to enter into the nitty-gritty than it all, you should bet is to get back to source.
Matt Cutts from Google’s Search Team provides hundreds of videos, articles and updates to keep SEO experts as if you from falling in to the dark pit of failed websites.
Google wants quality, they desire results plus they want a great buyer experience. The only method they will accomplish this is becoming SEO companies and their individual staff to understand their vision is as well as the way they work.
Just a week ago a young Search engine optimization company working in london contacted us to adopt over two failing SEO campaigns they were running. They had gotten themselves into a variety of odd-ball SEO practices and were, needless to say, failing.
Our Campaign Manager simply referred them to the applicable Google articles on SEO and website quality guidelines and they are now back on track.
Once you encounter “new and exciting SEO information”, spend some time to verify it with all the multiple resource websites offered by Google. Don’t just begin and trust everything another blogger wrote. It might or may not be true, but it is your reputation at stake as an SEO professional.